Advertisement is a part of Retail. A proven product with a superior margin.
Retail Media is one of the fastest growing segments in the advertising market and offers tremendous opportunities for both retailers and brands.
We support you to understand, plan, execute and finally unlock these new business opportunities.
Our Approach
Retail Media is for retailers a way to monetize their traffic, online and offline, and for brands it is an opportunity to better deploy their advertising budgets closer to the consumer and the purchase decision.
Our structured approach and years of experience in the field of retail media sales and the branded goods industry will help you to better understand your current situation, your unlocked potential, and what the implementation looks like.
We support you throughout the process with our specialized know-how and consult you on the way to develop new retail media sales, complementary to your existing business, and to best use retail media opportunities.
Our Process
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Conception
The basis of our support begins with an analysis of your existing offering and the calculation of potential revenues. Based on this, we develop the product roadmap, target processes and requirements for the team and IT.
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Implementation
In the first step, we concentrate on selecting a suitable IT provider that offers both the desired products and processes. We then manage the implementation and initiate the development of the target organisation.
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Operationalisation
The next step is to develop and implement the go-to-market strategy. We also prepare all the necessary documents and tools, such as the retail media catalogue, pricing tools and discussion guides for the launch.
References
Retail Media Expert
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Olaf Reichel
With over 15 years of experience in media sales and 6 years of experience in retail media, Olaf Reichel has already successfully supported more than 30 retailers in establishing and expanding their media business.
